Just Baked

branding Identity | 25 December 2014

Speculative identity and branding for a bakery that specializes in cannabis-infused treats. One of the goals for this project was to elevate the current perception of cannabis products to something that everyday people can relate to. The brand does everything possible to distance itself from the slapdashery design language and "stoner" cultural tones that is commonplace in marijuana products.

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